How to Use Hashtags on TikTok

May 26, 2021

Want to know a quick secret to becoming viral on TikTok? Use hashtags!

TikTok is undoubtedly one of the fastest-growing social networks. The video-sharing social networking platform has taken netizens, particularly Gen Z, by storm.

In case you aren't aware, TikTok has 65.9 million users from the US alone. That explains why it can be difficult to get your videos seen and liked. So, hashtags are a must, especially if you’re just starting out.

With TikTok hashtags you can increase visibility, which will eventually translate into likes, follows, and even collaborations. Many people have launched their successful careers with TikTok and you can be next – if you have an outstanding video coupled with the right hashtags.

Let’s look at this TikTok post that amassed 7.9 million likes, 54K comments, and 116.6K shares. Do you see anything else? The hashtags! The creator used some trending TikTok hashtags that boosted engagement.

Do Hashtags Work on TikTok?

They absolutely do! Like Instagram, LinkedIn, and Facebook, you can use hashtags on TikTok and build a community.

According to TikTok, hashtags are one of many signals used to recommend #ForYou videos. Here's how TikTok explains it:

"Your For You feed isn't only shaped by your engagement through the feed itself. When you decide to follow new accounts, for example, that action will help refine your recommendations too, as will exploring hashtags, sounds, effects, and trending topics on the Discover tab. All of these are ways to tailor your experience and invite new categories of content into your feed."

We strongly encourage you to use TikTok hashtags to make your content more discoverable and let others join the conversation and engage with your posts. Since the concept of TikTok hashtags is still relatively new, you’ll have an edge over your competitors and climb the ranks for hashtags in your niche.

How to Research TikTok Hashtags

If you want to find TikTok hashtags that will work for your videos, you'll need to commit to investing two to three hours daily. But remember, hashtags are unpredictable; algorithms fluctuate and so does hashtag performance.

To browse hashtags on TikTok, open the TikTok app, and type a hashtag in the search bar located at the top.

You can also use Discover to search **for trending hashtags. **At the bottom of the TikTok app screen, you’ll find video clips tagged with hashtags. Scroll through these and if you see something relevant or interesting, make a note of it.

How to Create TikTok Hashtags

To create a hashtag for a TikTok post, type the hashtag symbol (#) followed by the phrase you've chosen. Be sure not to use spaces, special characters, or punctuation.

If you want to find trending TikTok hashtags for your videos without spending hours of your valuable time, use Hashtag Expert. It's an awesome TikTok hashtag generator app that also works for all major social platforms that allow hashtags.

Here's an example of TikTok hashtag suggestions generated by the Hashtag Expert app. We entered  #dance, #dancechallenge, and #dancemoves as the base hashtags, and the results look like this:

If you want to stay on top and watch your likes skyrocket, download Hashtag Expert, then configure and set the social networking platform to TikTok. Now go to the Generate tab, enter a hashtag of your choice, and tap Generate Hashtags. You'll see something like this:

TikTok hashtag search on the Hashtag Expert app

Voila! Your TikTok hashtags are ready.

Now just copy those hashtags, tap the TikTok app icon at the bottom of the screen, and paste.

5 Tips to Find Success With TikTok Hashtags

TikTok hashtags can be tricky, so use these tips to make sure you get maximum results.

TikTok Hashtag Tip #1

Combine trending, popular, and niche hashtags. This is a balanced approach that will ensure you have the best of both worlds: visibility and awareness.

TikTok Hashtag Tip #2

Once a trending hashtag is not always a trending hashtag, so do enough research to know what’s popular right now. If you’re using Hashtag Expert, our app takes care of that for you.

TikTok Hashtag Tip #3

The maximum number of characters TikTok allows in captions is 100. So you want to make sure that your message is short so you can leave space for adding hashtags.

TikTok Hashtag Tip #4

TikTok is where you can actually get your branded hashtags popular and seen. So get your creative ideas flowing. Start a TikTok challenge or competition to make your branded hashtags soar in popularity.

TikTok Hashtag Tip #5

Some users add hashtags to comments because they’ve exhausted the allowed character limit for captions. While those hashtags work, they might not be as effective as you'll want them to be. So try to always add the most important hashtags to captions.

Strategy Matters!

By using hashtags strategically, you can make the most of TikTok ... and to make sure you have the best set of hashtags that drive results, use Hashtag Expert. That will allow you to spend more of your time creating videos TikTokers will love and reach TikTok marketing goals faster.

Finally, here are some TikTok hashtags that you can use for your TikTok videos. (These are in addition to what we shared above in the images.)

Some of the Most Popular TikTok Hashtags are:







According to Statista, popular content categories on TikTok by number of hashtag views as of July 2020 are:

  • Entertainment
  • Dance
  • Pranks
  • Fitness/sports
  • DIY
  • Beauty/skincare

So if your content falls under any of these categories, and you use the right hashtags, your content will have a higher chance to be selected for the For You page.

Remember, trending TikTok hashtags rise and fall and new hashtags come in constantly. So, always research for the most recent and trending TikTok hashtags before posting. Or, sign up for Hashtag Expert so you can completely leave that task to us. Download the app now for free!

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