Get Paid for Your TikTok Videos: 11 TikTok Monetization Tools You Need to Check Out

July 17, 2023
Mou Mukherjee

TikTok has become a hub for creative expression, with users sharing everything from dance routines to cooking tips.

As it continues to grow in popularity, more and more creators are looking for ways to monetize their content.

Fortunately, TikTok has introduced different ways for creators to earn money from their videos.

Today we’ll discuss how to monetize on TikTok and explain nine programs (with requirements and eligibility criteria) you can benefit from.

1. TikTok Series

On March 7, 2023, TikTok announced a new feature called "TikTok Series" which offers a way for creators to earn money from their content.

TikTok Series

With Series, eligible creators can create collections of videos and make them available for purchase behind a paywall.

Users who want to see Series videos must pay to access them using in-video links or the creator’s profile.

One Series can have a maximum of 80 videos, each up to 20 minutes long, offering viewers a new, longer format to enjoy.

And the best part is creators have the freedom to set their price!

Who is Eligible for TikTok Series?

TikTok Series is part of a growing range of monetization solutions under the Creativity Program Beta.

At present, Series is exclusively accessible to certain creators.

Since it’s still in its initial phase, TikTok will keep tabs on any feedback, and may introduce some changes to the program.

2. TikTok Creator Fund

The TikTok Creator Fund is an initiative introduced in 2021 to reward ‘best and brightest’ content creators for their work on the platform.

Once a creator is approved for the Creator Fund, they will receive a payment for each video they post that meets the requirements.

Creator Fund Dashboard

Image Via TikTok

How Much Can You Earn Through TikTok Creator Fund?

The amount of the payment will vary depending on a number of factors, such as the creator's engagement rate and the overall performance of their videos.

Top influencers have reported that TikTok compensates them with $0.02 to $0.04 for every 1,000 views.

Are you Eligible to Join TikTok Creator Fund?

You need to meet some initial eligibility criteria to apply.

If you’re based in US, UK, Germany, Italy, France, or Spain, at least 18 years old, have a minimum of 10K followers, received over 100K ‘authentic’ video views in the previous 30 days, and are posting original content that adheres to TikTok’s Community Guidelines, you can sign up for this program.

TikTok Creator Fund Eligibility Criteria

Image via TikTok

3. TikTok Affiliate Marketing

Affiliate marketing is a way for creators and influencers to earn money by promoting products through their TikTok content. 

Essentially, you would partner with a brand and create content that showcases their product or service. If someone clicks on your unique affiliate link and makes a purchase, you earn a commission.

There are two main methods for promoting affiliate links on TikTok. The first is to participate in TikTok's own native affiliate program, while the second is to promote affiliate links independently.

Since the native affiliate program is country-specific, going on your own can be a great idea because anyone can do this!

Head over to our dedicated TikTok affiliate marketing guide where we not only tell you about different ways to promote affiliate links on TikTok but also serve with examples and best practices.

If you’re just starting out as an affiliate, read our affiliate marketing guide to learn how to promote affiliate links and products across the web.

4. TikTok Creator Marketplace

There are several other ways that creators can earn money on the platform, such as through brand partnerships and sponsored content via TikTok Creator Marketplace.

TikTok Creator Marketplace homepage

TikTok Creator Marketplace is a platform that connects creators with brands for paid and reward-based campaigns.

It allows brands to find creators like you, view your profile, audience demographics, engagement metrics, and other information.

Who is Eligible to Join TikTok Creator Marketplace?

Creators must meet eligibility requirements based on factors like age, followers, video content, and engagement.

Remember that only Personal or Creator accounts are eligible, not Business accounts. 

After applying, creators will receive notifications with the results. If they don't pass the initial review, they can reapply after 30 days.

Currently, the marketplace is available in 24 countries.

Joining benefits include connecting with brands and sponsorships, official support on brand campaigns, access to collaboration tools, and tips on creating advertiser-friendly videos.

Best Practices for Working with Brands

Before jumping on the content, always discuss payment terms, number of reshoots and edits, preferred location, and branded content policy.

To ensure transparency, use the Branded content toggle and link your video to the TikTok Creator Marketplace campaign. This allows brands to access real-time data on the campaign's reach and impact.

To increase your chances being found by brands during search, use relevant TikTok hashtags.

5. LIVE Gifts

TikTok LIVE Gifting is a feature that allows viewers to send virtual gifts to their favorite creators during live streams.

These virtual gifts are called Diamonds, and they can be exchanged for real money by the creator.

TikTok Live Gifts

The more Diamonds you receive, the more money you can earn.


What are Diamonds and How to Collect Them Through LIVE Gifts?

TikTok rewards Diamonds to creators whose videos are super popular. You can then exchange Diamonds for money, which will be transferred to your account automatically. Check the "Balance" tab in your Settings to see the value of your Diamonds.

LIVE Gifts is one way to collect Diamonds.

Conduct your live stream in the usual way, and you will notice Gifts pop up. The total number of Gifters in your LIVE summary will be displayed at the end of the video.

Steps to Access LIVE Gifts

To access LIVE Gifts in TikTok:

1. Tap Profile at the bottom.

2. Tap Menu at the top.

3. Select Creator tools, then LIVE Gifts.

4. Tap Go LIVE and follow instructions.

Who is Eligible to Receive LIVE Gifts?

To collect Diamonds through LIVE Gifts, you must:

• Live where LIVE Gifts are available.

• Be 18+ years old (or 19+ in South Korea).

• Have at least 1,000 followers and a 30-day-old account.

• Follow our Community Guidelines and Terms of Service.

6. Video Gifts

Just like LIVE Gifts, the Video Gifts feature allows creators to earn Diamonds by allowing their viewers to send a virtual gift in the comments area of a video.

An example of TikTok Video Gifts in action
Image via TikTok

When viewers want to honor a creator for their creative ability and work, they can tap the comments symbol on the video they're watching and select the gift icon next to "Add comment."

It's crucial to remember that not all movies qualify for Gifts. 

Only videos with the Gift icon in the comments area are eligible for this.

Eligibility Criteria to Receive Video Gifts

To be eligible to receive Gifts, and meet certain criteria, such as: 

- Live in a location where Video Gifts are available.

- Be 18 years or older (or 19 in South Korea).

- Have at least 10,000 followers and a 30-day-old account.

- Have published a public video in the last 30 days.

- Adhere to our Community Guidelines and Terms of Service.

- Have a Personal Account (Business Accounts are not eligible).

- Videos are ineligible if they include Duets and Stitches, ads, sponsored content, or content that violates the Community Guidelines.

How to Apply To Enable Video Gifts

Creators must opt-in to Creator Next and follow the steps below to apply to Video Gifts on TikTok:

1. Go to your TikTok profile

2. Tap the Menu button

3. Select Creator tools and then Video Gifts

4. Choose “Turn on Video Gifts” and follow the instructions given.

If Creator Next has not yet been launched in your market, you can find Video Gifts in your Creator tools.

To activate Video Gifts, you need to access your settings, choose "Creator tools", then "Gifts", and turn on the "Video Gifts" feature.

7. Tips

Tips are one of the popular TikTok monetization tools that allows creators to receive support from their audience.

an example of TikTok Tips in action
Image via TikTok

Eligibility for Tips

Eligibility criteria for Tips include being at least 18 years old, having at least 100,000 followers, adhering to the Community Guidelines, and being located in the US. 

Note that Business Accounts are not allowed to participate in the program.

How to Enable Tips

To receive ips on TikTok, you must first enroll in Creator Next, which provides access to all monetization features. 

Then, go to “Settings and Privacy,” select “Creator Tools,” and choose “Tips.” 

Click Apply and follow the instructions, which may include setting up a Stripe account for payment processing. 

Once set up, your profile will display a Tips icon that viewers can select to send a $5, $10, $15, or custom tip amount.

Tips Limits and Charges

TikTok limits tips to $100 per transaction and $500 per day to ensure a safe environment for creators and viewers. Viewers are also restricted to 100 transactions per day.

While the full amount of the tip goes to the creators, there might be processing charges.

8. LIVE Subscription

Launched in May 2022, TikTok LIVE aims to bring creators and their viewers closer together. The feature provides a platform for creators to engage with their audience in real-time and monetize their content.

TikTok LIVE subscription invite

Image Source

With the LIVE Subscription feature, creators have the option to enable "subscriber-only" mode to interact exclusively with their premium followers and generate a regular monthly income.

Think of it like Twitch Subscriptions.

TikTok Subscription-only perks

Image Source

Does TikTok Charge Creators for LIVE Subscriptions?

There isn’t a lot of information on this, but experts say it’s likely. We don’t know yet if TikTok cuts a commission, and if yes, how much.

Are You Eligible?

According to TikTok, LIVE Subscription is available to select creators, but chances are, more creators will be allowed to participate and earn through this in the near future.

Creators who want to participate need to meet the following criteria:

  • Creators must be 18 years of age.
  • Have a minimum of 1,000 followers. 
  • Follow TikTok’s Community Guidelines.
  • Not solicit gifts or offer incentives for gifting.

9. Selling Courses

A clear outlier in the list, but one of the best ways to monetize your knowledge and skills.

If you're passionate about your what you do and think you can help others, you should definitely give it a go.

Kat Norton aka Miss Excel was living at her parents' house and buried in student debt when she started teaching Microsoft Excel on TikTok in June 2020.

Her videos went viral, and she quickly gained a large following. She then started selling an online courses, and her passive income earnings soon surpassed her monthly salary. She quit her job in January 2021 to focus on her Excel teaching business, which she now runs full-time and earns over $2 million a year.

Norton's TikTok videos are known for their humor and their ability to break down complex Excel concepts into easy-to-understand terms. If you want to launch your own course on TikTok, you can take inspiration from her videos.

However, before you do that, we suggest that you start small and share daily or weekly tips. This will help you build a following and earn their trust. Once you have a good following, you can then launch your courses.

10. TikTok Pulse

TikTok launched its Pulse program to distribute advertising revenue among its top creators several months after announcing its development in May 2022.

Although the program's release has not been formally declared, there were reports circulating on Twitter that certain creators received notifications of eligibility starting October 2022.

Twitter thread showing TikTok Pulse launch and creator invites


TikTok Pulse not only lets advertisers promote their brand's content but also a way for TikTok to give back to its users with the first-ever ad revenue-sharing program.

Some creators can get 50% of ad revenue from TikTok, and brand ads will appear in the top 4% of content daily.

This is yet another way for creators to monetize their TikTok content, while also allowing brands to join in on popular conversations.

Who Can Join TikTok Pulse

If you're wondering who can join TikTok Pulse, it's important to note that it’s specifically designed for larger creators. 

According to reports, the program is also invite-only and only select creators are eligible to join.

Are You Eligible?

First and foremost, creators must follow the TikTok Community Guidelines. 

Additionally, they must have at least 100,000 followers and have posted at least 5 videos in the last 30 days. 

And finally, they must be at least 18 years old.

11. TikTok Shop

TikTok shop homepage

TikTok Shop allows creators, merchants, brands, affiliates and to sell products directly through videos and a product showcase tab.

Who All Can Create a TikTok Shop?

To qualify as a creator to open a TikTok Shop,

  • you need to be at least 18 years old living in one of the eligible countries,
  • your account must be in good standing,
  • you must have more than 1,000 followers,
  • received more than 50 video views in the last 28 days,
  • you also have posted a video on TikTok within the past 28 days.

If you meet the criteria, head over to TikTok Shop Seller Central, create an account, upload documents, and follow the next steps to sell on TikTok.

As a creator on TikTok, it's important to explore all of these options and find the ones that work best for you.

By doing so, you can turn your passion for creating content into a profitable career on one of the most popular social media platforms in the world.

And don't forget about Instagram! If you're active on both platforms, we have a wonderful guide for Instagram monetization you can benefit from. Give it a read!

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