How to Track and Measure Instagram Hashtag Performance

May 17, 2021

When it comes to measuring the effectiveness of Instagram hashtags, social media experts have limited resources to fall back on. Although Instagram gives a general overview of post performance, it doesn’t specifically track the performance of hashtags. Also, Instagram alone doesn't tell you which hashtags are trending or popular at the moment.

Users may rely on third-party hashtag tracking tools like Hashtag Expert for hashtag analytics. But beginners may not be aware of what sort of data they should gather, or how data can help with decision making.

If this sounds like you, we've got your back. This post is designed to empower you by helping you understand why measuring hashtag performance is important, as well as giving you some key metrics to track. Bonus: You'll learn how to use Hashtag Expert for Instagram hashtag analytics.

Why Is Tracking Hashtag Performance Necessary?

By measuring and monitoring hashtag performance, you'll know whether your hashtag targeting needs further improvement or is already working just fine. This data is essential for your marketing team to determine why some posts are doing well while others are not.

Instagram hashtag tracking will provide you with helpful information to assess and compare the effectiveness of Instagram marketing campaigns and set the right expectations.

What Key Hashtag Metrics Should You Track?

Before using any hashtag group, check if they're a good match for your profile. Look for post count, popularity, trending, and recent hashtags on each social media platform.

Hashtag Expert users can use the in-app features to track hashtag performance and make a personalized list for their posts.

1. Trending, Top, New, and Recent Hashtags

Go to the 'Trending tab and tap on each. The function of this tab is to give you the most accurate and up-to-date hashtag suggestions by trending, top, new, and recent categories.

These hashtags have the potential to rank your Instagram posts higher up in feeds if you use them.

Feel free to enter a new base hashtag at the search bar and search again.

2. Difficulty Level

If you opened the Performance tab, you must have noticed the 'Placement' card.

Placement refers the difficulty level. It gives you an estimate of how well your post with a particular hashtag (or hashtag group) will perform on Instagram.

Connect your Instagram handle to the Hashtag Expert app for personalized suggestions on placement.

Based on data collected from your account, we’ll tell you about your odds of performing well with a particular group of hashtags.

Don't worry if you see a hashtag group that's hard to place for your profile. You can easily turn a hard to place hashtag group into an easy one.

4. Post Count

Choosing hashtags can be tricky. You want to make sure that your hashtags aren’t too competitive because that means cutthroat competition for the top spot. On the other hand, hashtags with low search volume and fewer post counts can put you at risk of not being found during searches.

What you should track and extract is a perfect combination of hashtags that have both higher and lower post counts. This will make your hashtag group more balanced and easy to target.

When using Hashtag Expert, you can check post count of individual hashtag in every hashtag group.

Post count is an important step to consider when you're handpicking hashtags, editing hashtags, or creating a personalized hashtag group.

If you want the app to always generate suggestions within a fixed range, Open configuration and go to 'Post Count Filter.' Now add minimum, maximum, or both. Then tap save.

Start Tracking Hashtag Analytics with Hashtag Expert

A Google search might produce some of the most popular hashtags on Instagram, but those are not personalized. So, if you copy and paste trending hashtags found through random searches, you probably won't get many likes or follows.

Instead, try using Hashtag Expert for personalized suggestions and tracking trending hashtags real-time.

Hashtag Expert makes it easy for you to monitor and analyze hashtag performance. All our subscribers can use the tool for not only Instagram hashtag tracking but also for all other major social media platforms including TikTok, Twitter, Facebook, and YouTube.

If you're a community member, you can track the relevant hashtag groups, access hashtag analytics, and monitor hashtag performance at the Trending and Performance tabs.

Sign up for a free trial today and start making Instagram hashtags work for you.

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