From Scheduling to Analytics: 12 Essential Tools for Social Media Content Creators

July 13, 2023

You probably already know that social media is a powerful way to reach your customers and grow your business. However, managing multiple social media accounts can be overwhelming, especially if you're doing it all manually.

That's where social media tools come in! 

But as a small business owner, you're likely short on time. The last thing you want is to spend hours researching and learning how to use different tools to achieve your goals. After all, your main focus should be on growing your business, not getting bogged down in the details. 

That’s why we decided to create this blog to help you find the must-have media tools that you can use to create, manage, and analyze your social media like a pro!

1. Buffer

Buffer is a versatile social media tool that enables users to streamline their social media management and analytics. 

The platform allows users to schedule posts, track engagement, and analyze results across multiple social media channels. It can also be used for social listening.

One of the main benefits of Buffer is its simple and user-friendly interface. 

The dashboard is intuitive and easy to navigate, making it a great option for beginners or those who are new to social media management.

Source: Buffer

Another feature of Buffer is its robust analytics capabilities.

The platform offers detailed insights into user engagement, including metrics like reach, engagement, and clicks. 

This can help users make data-driven decisions about their social media strategy and optimize their content for maximum impact.

2. Hashtag Expert

Hashtags are a powerful way to increase visibility and engagement on social media, and Hashtag Expert can help you find the most effective hashtags for your posts!

With over 4 million downloads and 37K+ 5-star ratings, our hashtag generator app is not just the best – it's the most trusted in the industry. 

Top brands including Sprout social, Buffer, Wix, Upwork recommend Hashtag Expert.

One of the key benefits of the Hashtag Expert tool is its comprehensive database of hashtags. With over 11 million hashtags in its database, you're sure to find relevant and effective tags for your content. 

In addition, the tool offers insights into hashtag performance, allowing you to see which hashtags are driving the most engagement and reach.

This social media tool allows you to research and analyze hashtags in real-time, providing you with insights into the popularity and relevance of different hashtags across multiple social media platforms including Instagram and TikTok.

Plus, the tool offers a range of features to help you optimize your hashtag strategy, including hashtag suggestions and trend tracking.

In short, if you're looking to increase your social media visibility and engagement, the Hashtag Expert is a must-have tool.

3. Canva

Canva is an incredibly versatile tool that can help small business owners and individuals elevate their social media presence with beautiful, professional-looking graphics.

It’s a web-based graphic design platform that offers a wide range of templates, graphics, fonts, and tools that allow you to harness the power of visual content in your social media posts. 

You can easily customize a vast selection of templates to suit your needs, including changing colors, fonts, and graphics, regardless of your design skills.

For instance, let's say you're a macro-influencer looking to improve your social media presence but don't have design skills to create high-quality graphics. 

That's where Canva comes in! 

You can use their extensive library of templates and graphics to create stunning branded pieces that perfectly match your business's style and aesthetic.

Canva also allows collaboration and sharing designs with others and in real-time, making it ideal for team projects or group presentations.

4. AI Logo Generator

With AI Logo Generator, you can unleash your creativity with just a simple text-based command.

Our beta users have witnessed the transformative power of this tool in bringing their ideas to life with ease and speed, benefiting entrepreneurs, small business owners, and independent creators alike.

Our intuitive interface and smart algorithms ensure that even those without a design background can create beautiful visuals effortlessly.

Convenience should never come at the cost of creativity, and with Logo Generator AI, you can craft visuals that truly represent your brand.

You have full control over customization options, enabling you to infuse your unique brand identity into every design.

With its vast selection of fonts and templates and advanced design features, such as overlays, filters, and branding elements, you can personalize and design your posters and make them stand out.

🫵 As a Hashtag Expert user, you can claim your special discount and use AI Logo Maker app to create one free logo.

Check the Tools tab for more info!

5. BonsAI

Introducing BonsAI, your ultimate AI buddy!

Need answers? Text? Task assistance? It's got you covered!

Imagine having a personal pocket assistant that can handle all your requests like a pro.

BonsAI rocks an epic brain fueled by a massive collection of words and code.

What's really cool is that it even shares Pro Tips and examples to help you nail those commands for stellar results.

And guess what? BonsAI won't drain your wallet like other AI chatbots out there. It's a total steal!

What BonsAI can do:

1. Brainstorm ideas for your social media posts.

2. Write captivating captions like a pro.

3. Write blog outlines and blog content.

4. Unleash its creative prowess to generate poems, code, scripts, music, emails, and letters.

5. Boost your productivity with reminders, to-do lists, and appointments.

6. Help with your creative projects.

Get BonsAI today and let the adventure begin.

6. Linktree

In today's fast-paced world of social media, it's important to make it easy for people to find information about your brand or products. Social media platforms like TikTok and Instagram only allow for one clickable link in the bio section, so it's crucial to make the most of it.

That's where Linktree comes in!

Linktree is a link in bio and social media management tool that allows you to showcase all of your important information with just one link. 

When a user clicks on your Linktree link, they're taken to a landing page that displays links to pages you want them to visit. It could be your website, or blog, videos, other social platforms, product pages, music platforms, or payment pages.

You can even customize the landing page using different themes, colors, and fonts. 

Even as a free user, you can add unlimited links, embed video content, customize your page, and track insights into how many clicks and views your Linktree has generated.

Overall, Linktree is an essential tool for anyone looking to make the most of their social media presence and ensure that their followers can easily find all of their important information with just one click.

7. Watermark Photo

Protecting your brand and photos online is crucial, and creating a custom watermark is an easy way to achieve that.

Now create a unique watermark easily with the Watermark Photo app right from your iPhone. 

Whether you're a photographer, business owner, artist, or anyone else looking to protect their content, the Watermark Photo app has everything you need. 

This app offers a wide range of design elements, such as logos, signatures, fonts, and clip art, to help you create a watermark that perfectly fits your brand and creative vision.

The app's watermarks come with a transparent background, making it easy to add them to any photo or video.

You can export your designs to your device's album or share them with your friends, company, or team directly through the app.

🫵Don’t forget to claim your discount before downloading the Watermark Photo.

Check the Hashtag Expert Tools tab for more info!

8. AgoraPulse

Agorapulse is a full-scale social media management tool that allows you to manage multiple social media accounts in one place.

One of the key benefits of Agorapulse is its ability to schedule and publish posts across multiple platforms simultaneously. This means that businesses can save time and ensure consistent messaging across their social media channels. Agorapulse also offers a queue feature that automatically publishes content at a custom regular schedule for maximum engagement.

In addition to its scheduling capabilities, the platform provides in-depth analytics and reporting tools that allow users to track engagement metrics such as likes, shares, comments, and follower growth. These insights help businesses to identify what is working and what is not and adjust their social media strategy accordingly.

If you’re unaware, Agorapulse offers a social inbox feature that allows businesses to monitor and respond to conversations happening on their social media channels in real-time. 

If you care about social listening, this can help to improve customer engagement and satisfaction, and also be used to identify and address customer complaints or issues quickly.

Another useful feature of Agorapulse is its ability to identify influencers from your followers by labeling and adding notes, giving you a better understanding of the influencers in your industry.

9. BuzzSumo

BuzzSumo simplifies content research and helps identify topics to write about. It analyzes content performance across social media platforms, revealing which topics generate engagement.

You can pull up historical data on topics and their popularity to understand whether there’s a demand for subjects that you’re planning to write about.

Source: BuzzSumo

In addition, you can also use the platform to set up alerts for keywords or brand names, and research competitors' content and strategies.

As a social media marketer, BuzzSumo can provide a ton of value if you’re looking for content ideas, find influencers, track mentions that are likely to go unnoticed, search and predict viral  trends with real-time reporting, check monthly keyword search volume, and do more.

10. Sendible

Sendible is a social media management platform that helps businesses and organizations manage their social media presence across multiple platforms. It provides tools for scheduling, publishing, and analyzing social media content, as well as managing social media interactions and monitoring brand mentions. 

Sendible supports a wide range of social media platforms including Facebook, Twitter, LinkedIn, Instagram, and YouTube. 

Additionally, it offers team collaboration features, advanced reporting and analytics, and custom branding options. Sendible aims to help businesses save time, increase engagement, and grow their social media presence.

It offers cost-effective plans, making it an attractive option for small businesses and creators.

11. Bitly

Bitly is a URL shortening, link in bio, and link management tool. It  allows users to shorten long URLs to more manageable lengths.

This feature makes it easier to share links on social media platforms like Twitter, which have character limitations. Additionally, shorter URLs are easier to remember and more visually appealing. 

The platform was founded in 2008 and has since become one of the most popular URL shortening services on the web used by individuals, businesses, and organizations of all sizes.

Bitly also provides users with link tracking and analytics, allowing them to monitor click-through rates, traffic sources, and other important metrics. 

The link redirect feature enables businesses to redirect their shortened links to other pages, such as landing pages or product pages. 

These features are beneficial for marketers who want to drive traffic to specific pages on their website and optimize their social media and marketing strategies for better results.

Bitly also offers a custom domain feature that allows users to create branded short links allowing businesses to maintain a consistent brand identity across all their social media platforms and other online channels.

12. ChatGPT

Whether you're struggling to come up with ideas for your next post, looking for ways to optimize your social media strategy, ChatGPT can help with social media content creation and planning.

It’s an open-source natural language processing model (NLP) developed by OpenAI. It’s designed to generate human-like conversations on any topic found online.

ChatGPT took the world by storm within the first week of its release and now it's a household name.

One of the key benefits of using ChatGPT for social media is its versatility. It can provide you with a wide range of content ideas and inspiration, and also write the hooks and even posts for you!

Final Thoughts…

In today's world, social media has become an indispensable mode of communication, and using it effectively requires the right set of tools. 

Luckily, there are several apps and tools to help you manage and analyze your social media accounts, some of which we discussed today.

To make social media management less overwhelming, it's crucial to dive deeper into the platforms. By exploring the various options and features, you can find the right tools that align with your social media goals and streamline your workflow.

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