Beyond ChatGPT: 18 AI-Powered Tools to Help You Dominate Social Media
The use of Artificial Intelligence (AI) in social media is nothing new.
Or, let’s put it this way - social media wouldn't be what it’s today without AI.
TikTok. Instagram. LinkedIn. Twitter. Facebook. YouTube. Pinterest.
All these major social media platforms already use AI and ML (Machine Learning) to review, analyze, and serve content.
AI is the reason why TikTok is so addictive.
Instagram uses AI to review content and remove what goes against their Community Guidelines.
Pinterest uses an AI to label and categorize all uploaded photos. This helps in efficient ranking and recommendation of images.
We also use AI for generating hashtags for social media.
What’s new is that AI is not limited to tech companies or academic researchers anymore. Thanks to the emergence of generative AI tools, now you can use the power of AI too.
In this blog, we’ll discuss different AI tools you can use for social media marketing.
How AI can Help You in Social Media Marketing
AI can make your life easier by taking care of different tasks related to social media.
It can help you -
- plan social media content,
- generate content ideas,
- create catchy captions and stunning visuals,
- suggest the best time to post,
- generate best-matching hashtagspersonalized to your profile,
- analyze your photos and predict which one’s going to perform better,
- create natural sounding synthetic voice overs in different languages,
- generate videos from blog posts 😲
- and, even decide bidding strategy for you on paid socials.
AI-Powered Tools that Help You Become a Better Social Media Marketer
Now that you know what AI is capable of doing and helping you with, let’s find the ideal tools for those tasks.
1. Social Media Content Idea Generation
AI-powered tools can help you come up with new ideas for social media posts. Here are some useful tools you want to try:
BuzzSumo helps you find content ideas and popular topics for social media.
By using AI to search the web for content related to your business or niche, it provides you with information about engagement, evergreen score, and backlinks of those topics.
Enter a keyword or topic in the search bar and click on "Search". The tool will then generate a list of popular content related to that keyword. You can narrow your search and filter the results by country, platform, or date range.
Once you've found relevant content with high shares, likes, and comments, analyze it to see what makes it engaging and use it as inspiration for your own social media content.
Social Animal is another tool that can help you stay on top of trends and generate fresh ideas.
It’s designed for web tracking and provides detailed insights on chosen topics or keywords by analyzing the best performing content and authors.
Anyone looking for a cheaper alternative to BuzzSumo can give it a try.
2. Social Media Content Creation (Textual)
AI-powered tools can help you generate new ideas, optimize your posts for maximum engagement, and save you time by automating tedious and mundane tasks.
Give the following tools a try for brainstorming topics and writing social media posts:
Struggling to write social media posts on a daily basis? Now you can create and schedule month-long content in under an hour.
This AI Tool turns long-form content like blogs, videos, webinars, and podcasts into social media posts.
It also learns your unique voice and pinpoints new ideas, words and phrases that are more likely to convert your target audience.
Created by OpenAI, ChatGPT is one of the most advanced and popular AI-powered language models out there. You can ask ChatGPT a question or give it a topic to write about, and it will generate a unique and original response for you.
You can use the tool to write any type of content - social media captions, blogs, emails.
Here’s an example:
And if you're not happy with the output, you can either regenerate the response or fine-tune your prompt and try again.
Writesonic is an AI-powered writing assistant that can help you generate social media posts, blog posts, and more.
You can input your topic and the type of content you want to create, and Writesonic will generate a variety of suggestions that you can customize and use as your own.
Use this tool for generating Instagram captions, tweets, LinkedIn posts, and social media ads.
Copy.ai is another writing assistant that can help you brainstorm topics for social media, write posts, ad copies, and do more.
It uses GPT-3 technology to generate high-quality copy that you can edit and tweak to your liking.
Just enter the type of content you want with a brief description of points you want to cover. The tool will then generate multiple options to choose from which you can edit and personalize before publishing.
Grammarly needs no introduction as most of you are already familiar with the tool.
The tool uses AI to check your grammar, spelling, punctuation, clarity, engagement, plagiarism and delivery.
Grammarly can help you improve the clarity and effectiveness of your writing by suggesting better word choices and sentence structures.
Users can also personalize their style, tone, and language to suit specific contexts.
3. Social Media Content Creation (Visual)
We all know that images and videos tend to generate more engagement compared to other types of content.
However, creating stunning visuals can be time-consuming and challenging, especially for those without advanced editing skills.
That's why we've compiled a list of tools suitable for all levels of expertise, making it easier for anyone to create impressive visual content for social media.
Midjourney is an AI-powered design tool that helps users create custom illustrations and designs for social media posts, websites, or marketing materials.
Using advanced AI algorithms, Midjourney can generate unique and creative designs based on text-based user inputs and preferences.
Here’s an example of a social media image created by using Midjourney, credit: Telefonica Tech, Instagram.
But keep in mind that you must have a Discord account to use the tool.
Dall-E, from OpenAI, is another AI-based text-to-image generator. You can also upload an image to edit.
As per OpenAI,
“DALL·E is a 12-billion parameter version of GPT-3 trained to generate images from text descriptions, using a dataset of text–image pairs.”
You get 50 free credits upon signing up and 15 credits every month for generating images. You can always purchase additional credits if you need more.
The tool is highly useful for creating images, cartoon characters, and cover images to entertain, educate, and engage your audience on social media like C Nelson (@dailydall.e) does on Instagram.
Need videos for social media but don’t have time to create one?
Turn to Lumen5!
This tool uses AI to turn your blog posts into engaging video content.
Here’s how it works:
Simply enter the URL of your blog post or copy-paste the text, and Lumen5 will summarize your post and match scenes with relevant stock footage using A.I.
It determines the timing algorithmically based on reading speed and also calculates text position and composition for optimal visuals.
You can easily edit the video after it’s generated using available tools to fine-tune the color scheme or reformat into different aspect ratios. No prior knowledge in video making or editing needed.
Here’s Mike Chang explaining how to easily create videos from your blogs using Lumen5:
In addition to being a social media management and scheduling platform, Dash Hudson helps you find and optimize your visual content for maximum engagement.
Using AI-led visual search and performance predictions, determine what content will generate positive reaction from your followers.
You can organize your content in Galleries by tagging and sorting it, or use Visual Search to look for specific visual elements like material, color, or objects to instantly find the right shot.
Discover high-quality visuals and user-generated content (UGC) that resonates with your unique audience, and gain insights into the types of content that has found success on social media so you can continue to harvest that information for creating highly engaging creatives.
4. Hashtag Generation
If you want your posts to reach more people on social media platforms, it's important to use hashtags that accurately describe your content.
We all know that both TikTok and Instagram use hashtags’ information to profile you, understand your topics, and even decide whether or not your content will be shown in the feed.
If you're a creator on TikTok, it's a good idea to use relevant keywords in your captions and hashtags. TikTok's documentation says that captions and hashtags can actually help with the TikTok algorithm.
Same applies for Instagram. Hashtags help the Instagram algorithm understand what your content is about and can increase your visibility on the platform.
So, it's a good idea to use relevant and popular hashtags to optimize your posts and improve your ranking.
Hashtag Expert is #1 hashtag generator tool for Instagram and TikTok.
It also provides relevant hashtags for other popular social platforms including LinkedIn, YouTube, Pinterest, Twitter.
After downloading the app from the App Store, head over to the Generate tab and choose your social media.
You can also check the Trending tab to browse from the popular hashtag groups.
The tool has a bunch of features and controls that allow you to have more control over how you want to use the tool and which hashtags to choose.
If you’re a new user, make sure to read the Hashtag Expert Complete Guide or contact the support team for a quick walk-through.
5. Scheduling, Publishing, and Analytics
With the vast amount of content being published every minute, it's becoming increasingly difficult to get your posts noticed.
That's why it's crucial to post when there's less competition and your audience is most active on social media.
But the real question is, how can you determine the ideal posting time?
Here are a few tools that will help you find out the best time to post:
Hashtag Expert can help you find the best time to post on Instagram so that your content has the highest chance of getting seen by people, and thus favored by the algorithm to push it to the feeds.
To use this feature, first you need an Instagram Business account linked to your Facebook Business page.
Then go to the Profile tab, log in through Facebook and connect to Instagram, add all your eligible accounts, and enable all permissions for the app to track engagement data.
Emplifi is a social media management and customer experience platform designed to help businesses improve their social media presence, engage with customers, and analyze their social media performance.
It offers a range of features such as social media scheduling, content publishing, analytics and reporting, social listening, sentiment analysis, and customer engagement tools.
With Emplifi, you can streamline your workflows by consolidating all your tasks in one place, and receive valuable insights each time you publish.
Its predictive AI technology allows you to confidently make data-driven decisions regarding the timing and content of your posts. This ensures that you always publish the right post at the right time.
6. Social Media Ads
By leveraging machine learning algorithms and natural language processing, AI tools can analyze large amounts of data to optimize ad performance and improve targeting.
They can identify patterns and trends in audience behavior, allowing advertisers to tailor their ads more effectively.
AI tools can also help you create catchy tunes, music, and voiceovers that can be paired with your ads, and boost conversion and engagement.
Soundraw is an innovative AI music generator that empowers you to compose and produce unique, royalty-free music that can enhance your projects or content.
With Soundraw, you can customize the composition, instruments, length, tempo, and genre to craft your own custom tunes.
Simply select a theme or mood from the provided list, and Soundraw's AI will generate 15 unique tracks based on your filters.
Once generated, you can seamlessly integrate your royalty-free custom songs into any multimedia project, including movies, social media ads, TV ads, YouTube videos, podcasts, and blogs.
Murf AI is a voice generator tool that helps you create perfect voice overs for your social media ads and posts.
Powered by AI and deep machine learning technology, the tool helps you create natural-sounding synthetic voice overs in 120+ voices and 20+ languages that match your desired tone and mood.
It also allows you to upload and add your creatives, such as images, text, or video, and sync it with the audio.
Trapica uses AI to optimize social media ad campaigns and claims to cut campaign handling time by half.
Trapica's marketing automation covers social, search, and DSP channels and automates every aspect of your campaigns.
It operates autonomously, without requiring manual input or pre-definitions, and analyzes ad campaigns real-time to determine which ones are performing.
Based on data, campaign audience insights, and KPIs, Trapica automatically manages and adjusts your budget, targeting, and bidding across existing campaigns, ads, and platforms.
Underperforming campaigns are automatically terminated.
Revealbott's AI platform offers to manage, scale, and launch ads with the promise of increasing ROI and decreasing ad spending.
Automate repetitive tasks like pausing and restarting ads, controlling budget and bidding processes using custom rules and receive real-time alerts via email or Slack.
The tool provides a variety of features, including automatic bid adjustments, ad rotation, ad scheduling, A/B testing, audience targeting, and more.
Improve The Outcome of Your AI-powered Social Media Tools With These Best Practices:
Invest time and effort in the setup process
To achieve optimal results with AI tools, it's important to train and guide them with intelligent human input.
Sometimes it may take multiple attempts before you know which set of prompts or configuration works best for you.
By carefully planning and configuring, you can ensure that the generated content matches your brand's objectives and voice.
Edit Your Content Before Finalizing/Publishing
While AI-generated content creation tools can generate content quickly and efficiently, human input is still necessary to guarantee its quality.
That’s because it may lack quality or accuracy.
Always edit and check the quality of content before publishing.
Monitor and Measure the Performance of Your AI tools
AI tools often rely on machine learning algorithms that require continuous data inputs to improve their performance.
Therefore, it's essential to monitor their performance to ensure that the data inputs are accurate and up-to-date.
Furthermore, monitoring can also provide valuable insights into the tool's effectiveness in achieving the desired campaign results. These insights can help you refine your social media marketing strategy and make data-driven decisions that can improve the overall performance.
From content creation and curation to scheduling and analytics, AI tools offer immense benefits to businesses looking to dominate the social media landscape.
However, it's important to remember that these tools are not meant to replace humans.
Instead, they are designed to work alongside humans, helping them work more efficiently and effectively.
As AI technology continues to advance, creators and small business owners can benefit by embracing these tools and learning how to use them. By doing so, they can stay ahead of the curve and maximize their social media presence, ultimately leading to greater success and growth.
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