How to Increase Your Exposure With LinkedIn Hashtags

October 25, 2020

The concept of using LinkedIn hashtags is relatively new. It was introduced in 2018, despite that, using hashtags on LinkedIn has garnered massive popularity within a brief period. While social media users are already familiar with hashtags on Instagram and Twitter, LinkedIn hashtag strategy is different from other platforms.

If you want to know how you can improve the visibility of your content with LinkedIn hashtags, this article is for you.

LinkedIn Hashtag Strategies to Maximize Your Exposure

It is no secret that using hashtags on LinkedIn helps you connect with your targeted audience but this being a professional platform, you need to finetune your hashtags for a better result. Are you wondering how to do it? Let us guide you!

Use Content-Specific Hashtags

Each hashtag you select for your LinkedIn content should be specific to the topic. Most often than not, people are going to search for topics and content based on their interest areas instead of branded hashtags. Add hashtags that are popular and relevant to your industry. You could also use broad-match tags when targeting a large audience with your content.

Here’s an example:

SEMrush wanted to reach out to professionals in the content writing and marketing field and seek answers from experts. So they used broad-match and content specific hashtags like #ContentWriting #ContentServices #Content #ContentMarketing.

Branded Hashtags

Branded hashtags can be used to promote your brand, location, or even your company's products and services. With branded hashtags, you can increase user-generated content, improve visibility, and generate brand awareness.

Your primary goal should be to encourage community members to use your branded hashtags. But to achieve this, you need to attract the right audience. The best way to promote your brand using branded hashtags is by creating and running LinkedIn campaigns. However, branded hashtags may not be enough to draw attention and that’s why you should add common hashtags.

Moz is a household name for those in the SEO sector. Even then, their team uses both branded hashtags and common hashtags to increase organic traffic. As you can see in the image, Moz used #SEO #linkbuilding #marketing hashtags in addition to their branded hashtag #WhiteboardFriday.

Avoid Too Many and Clustered Hashtags

While it may seem that using more hashtags increases discoverability and boosts engagement, experts suggest otherwise. Use no more than 3 to 5 hashtags per post because too many hashtags can make your post look spammy. If you want to add more hashtags, post them in the comments section.

There’s no right or wrong place to add hashtags on LinkedIn! As you can see above, SEMrush uses hashtags at the end of the post, while Moz uses hashtags in the main content. Also, you could add hashtags to your articles, images, and all forms of content.

Use Hashtag Expert

Hashtag Expert is an app that you can use to generate LinkedIn hashtag suggestions. With our app, you can explore trending hashtags to boost visibility and engagement on LinkedIn. All you need to do is enter a base hashtag and let the tool generate a list of popular hashtags.

Coupled with great content and the right hashtags, you can achieve your LinkedIn marketing goals and attract more traffic.