5 Powerful Ways to Increase Engagement on Instagram
When it comes to what defines engagement on Instagram, it’s how an Instagram user interacts with your page. Be it in the form of likes, comments, shares, follows.
The best way to boost your page presence and have your page be more easily discoverable is to increase your page engagement on Instagram.
Here are a couple of steps you can undertake to increase engagement on your Instagram page:
1. Build Your Brand Identity on Instagram
Instagram is one of the social media platforms where you can build a strong presence for your brand if you do it right. Before developing your brand identity, know the exact kind of content you want to be sharing, and stick to that. Your tone, voice must align with the brand values and mission.
You want to be consistent with the type of feed you present to your audience since that is what got them to follow you in the first place. Knowing your Instagram content strategy allows you to keep the same consistent message and tone of voice. Consistency with Instagram is what increases your engagement rate.
2. Stick to a Posting Schedule and Post Consistently
The Instagram algorithm has gotten trickier in recent years. An Instagram user’s feed isn't categorized by time of posting but rather, with posts by the pages they're more likely to interact. If your follower starts to engage more with posts by other profiles than yours, your posts show up less on their feed.
By posting continually and consistently, you have a higher chance of getting your followers to engage with your posts. Be sure to also look into Instagram insights to understand your audience demographics and the best posting times for optimal engagement.
3. Engage with Your Followers
When your followers engage with you - be it through likes, comments, or sharing your post - be sure to return the love. Try to reply to every comment you get or at the very least, ‘heart’ their comments. If they post anything about your brand or product, share their post on your Instagram stories, and be sure to comment on it.
Cosmetics brand @lushcosmetics on Instagram replies to most comments. See how they do it:
Doing this gets them to feel like they share a closer relationship with you, almost as if you’re a friend. This human touch is what gets them to fall even more in love with your brand. And with every post published after that, they’re more likely to engage even more!
4. Gain the Right Kind of Followers
Many people think that a high follower count is everything.
Instead, a follower base who is genuinely interested in your posts and shows that interest through engagement is- even if it’s small!
Let’s look at one of the most popular online fashion stores globally - Fashion Nova. Their target audience is young women who love fashion and apparel. With the help of the right strategy, content, tone, they’ve amassed 19.4 million followers, and a large portion of this is their target audience.
And one of the best ways to gain those followers organically is through hashtags.
5. Use The Right Hashtags
The right hashtags will allow the right people to find you - followers who are truly invested in the content you create. And it shouldn’t just be a random hashtag related to your niche. Before you use a generated hashtag group, you'll want to view how this will rank you based on your current likes and engagement.
Be sure to have a look and change up the hashtag groups to see which works best for your page. Find good quality hashtags that you can capitalize on - the most popular ones in your niche category. If you’re new to hashtag research, check out the app, Hashtag Expert which makes this easy for you by doing all that research for you.
Learn how to boost your B2B Marketing Strategy with the right use of hashtags.
Instagram engagement is tricky, especially when you’re just getting started on the app. It’s one of those places where you just need to get started, experiment a bit before you land on the right Instagram strategy that works for you.