Instagram Creator vs. Business Account: Which Is Right for You?

June 8, 2023
Mou Mukherjee

If you're like many Instagram users, you've wondered whether to set up a business or creator account – and that's an important consideration.

In this post, you will learn about the features and benefits of Instagram’s creator and business accounts. Hopefully, by the time you're done reading it, you'll have a good idea of which type of Instagram account is right for you, as well as how to switch account types.

The Three Types of Instagram Accounts

Instagram offers three types of accounts:

  • personal or individual account,
  • creator account,
  • business account.

Each one of these has its own features, benefits, and limitations.

Although many people choose personal accounts, these are not the best choice for someone who uses Instagram for business and/or marketing purposes because they don't offer Instagram Analytics or API access. Thus, as a personal account holder, you won't be able to check your performance, schedule posts, or get personalized hashtag suggestions using Hashtag Expert.

By going pro with a business or creator account, you'll be able to unlock a full set of features, powerful tools, and the ability to earn.

Instagram business and creator accounts have a lot in common. Both, for instance, allow you to:

  • Add products and sell on Instagram.
  • Schedule posts ahead of time.
  • Add action buttons.
  • Track account performance and content reach using Instagram Analytics.
  • Leverage Instagram Graph API.
  • Use Hashtag Expert to generate hashtags that get you more likes on Instagram and track hashtag performance that matter to your business.
  • Track your (or your competitors') performance using the Command app.

By now, you may feel more confused than ever ... the more we examine the common features, the harder it is to figure out which account type works best.

So what’s the solution? Look at the differences.

Business Address

Only business accounts can add a business address to their profiles. This feature is not available for creators.

An address can make it easier for your customers and followers to find you and connect with you outside Instagram.

To add your business address, go to "Edit Profile" and then choose "Contact Options" under "Public Business Information."

Access to Music Library

Business accounts don’t have full access to the music library – but creators do. Great music is a great way to entertain your followers and make your content more interesting to watch.

While most accounts can enjoy Instagram’s licensed music library, certain businesses cannot because, as Instagram explains: "Our agreements with rights holders are intended to enable personal, non-commercial uses of music. For those accounts that do not have access to our licensed music library, we have provided them with access to Facebook’s Sound Collection."

Creators have more options and choices of soundtracks on Instagram, and they can use them for creating Instagram Reels, Stories, and posts.

Recommended Users

While there is no restriction on which type of account you choose, Instagram recommends that brands, small business owners, retailers, and local shops choose Instagram Business.

Instagram creator accounts are ideal for rising influencers, content producers, artists, public figures, and those looking to build their personal brand.

How to Switch Account Types

To switch your account type, go to "Settings" then tap "Account." Now scroll down to the bottom of the screen and tap "Switch account type."

Now that you know more about the differences between Instagram business and creator accounts, we hope it will be easy for you to decide and choose the best account type for you.

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